In today’s episode of Iron Age Marketing, I talk to Aaron Ryan, bestselling author of the Dissonance, sci-fi series.

Aaron Ryan lives in Washington with his wife and two sons, along with Macy the dog, Winston the cat, and Merry & Pippin, the finches. He is the author of the bestselling “Dissonance” sci-fi alien invasion saga, the sci-fi thriller “Forecast”, the business reference books “How to Successfully Self-Publish & Promote Your Self-Published Book” and “The Superhero Anomaly”, several business books on voiceovers penned under his former stage name (Joshua Alexander), as well as a previous fictional novel, “The Omega Room.” He enjoys the arts, media, music, performing, poetry, and being a daddy. In his lifetime he has been an author, voiceover artist, wedding videographer, stage performer, musician, producer, rock/pop artist, executive assistant, service manager, paperboy, CSR, poet, tech support, worship leader, and more. The diversity of his life experiences gives him a unique approach to business, life, ministry, faith, and entertainment. Aaron’s favorite author by far is J.R.R. Tolkien, but he also enjoys Suzanne Collins, James S.A. Corey, Marie Lu, Madeleine L’Engle, C.S. Lewis, and Stephen King.

In this first of three segments of episode 46 of the Iron Age Marketing podcast, host Nicky P talks with guest Aaron Ryan, a voiceover artist and successful self-published author. Aaron discusses his dual career, his best-selling science fiction series, the pros and cons of self-publishing versus traditional publishing, and offers insights on effective marketing strategies for independent authors. He emphasizes the importance of enthusiasm in both marketing and storytelling, sharing his personal experiences and tips for engaging with potential readers both online and offline.

In this third and final segment of episode 45 of the Iron Age Marketing podcast, host Nicky P discusses with guest Aaron Ryan the world of book marketing with a seasoned post-corporate marketer who sheds light on why traditional influencer marketing tactics are not as effective in selling books. The discussion includes insights on the importance of authenticity, the drawbacks of book fairs, and the benefits of appearing at craft fairs. The guest also shares successful investment strategies, such as Amazon ads, and stresses the importance of a captivating cover and description. Key takeaways include developing focus-driven marketing and avoiding the innumerable scammers in the authoring industry.