Christine Eriksen is a wife of Devon Eriksen, author of Theft of Fire: Orbital Space #1. You’ve possibly seen her around Twitter, honking about how amazing his book is, because he is allergic to marketing.

In this first of three clips from episode 39 of Iron Age Marketing, host Nicky P sits down with Christine Erickson, a software engineer turned marketing maven. Christine shares her unique journey from the world of tech to the realm of book publishing, as she supports her husband Devon Erickson’s authorial debut. With her background in software engineering and sales, Christine brings a fresh perspective to the often-daunting task of marketing a novel in today’s digital landscape.

The episode dives deep into the creation and promotion of Devon’s novel, ‘Theft of Fire.’ Christine offers insights into the writing process and the book’s themes, providing a behind-the-scenes look at the creative journey. But the real meat of the conversation focuses on the marketing strategies employed to capture readers’ attention. Christine emphasizes the critical role of SEO in book promotion and discusses how engaging storytelling can be leveraged not just within the pages of a novel, but also in its marketing campaign. This episode is a must-listen for tech-savvy creatives looking to bridge the gap between their analytical skills and the art of promotion in the publishing world.

In part 2 of 3 of episode 39 of Iron Age Marketing, host Nicky P I Christine Eriksen delve into the intricate world of political themes in literature, using the popular Expanse series as a prime example. The discussion highlights the delicate balance authors must strike when presenting diverse political views without losing readers, a skill crucial for creating engaging and thought-provoking narratives. This segment offers valuable insights for writers aiming to tackle complex societal issues in their work while maintaining broad appeal.

The conversation then shifts gears to focus on the nuts and bolts of building an author’s digital presence. Using Devin’s experience on Twitter as a case study, Nicky P & Christine explore the impact of social media on book sales and author visibility. The episode also unpacks various monetization strategies for writers in the digital age, including the potential of platforms like Substack. For the tech-savvy audience, this part of the podcast offers a deep dive into the long-term planning required for content creation and potential book publishing, providing a roadmap for turning writing passion into a sustainable career in the online world.

In the third & final segment of episode 39 of Iron Age Marketing, Nicky P and Christine Eriksen dive into the intricacies of podcast engagement and long-term content strategy. They explore effective techniques for keeping an audience engaged and emphasize the critical importance of maintaining relevance in the fast-paced digital landscape. This discussion is particularly valuable for tech-savvy content creators looking to build a loyal following over time.

The conversation then shifts to the upcoming Kickstarter campaign for an audiobook version of Devon’s novel, highlighting the growing importance of audio content in the publishing world. Nicky and Christine stress the significance of character-driven storytelling in audio production, offering insights that bridge the gap between traditional writing and modern audio formats. This segment provides a forward-looking perspective on content creation, emphasizing the need for authors to be intentional and strategic in their marketing efforts across various media platforms. For the podcast’s nerd-oriented audience, this final part ties together technical marketing know-how with creative storytelling techniques, offering a holistic view of modern author marketing.