In this second of three segments of episode 42 of the Iron Age Marketing podcast, Nicky P & Jane Sharpe discuss the challenges and insights related to marketing, particularly in the context of self-publishing and niche markets. He reflects on his personal journey with marketing, the importance of embracing one’s interests, and how to effectively reach specific audiences. The discussion also touches on the value of turning criticism into a marketing strategy and the significance of creating quality content that resonates with targeted readers.