Timothy has a PhD in Physics. He spent more than a decade working with the fine folks at the MIT Institute for Soldier Nanotechnologies. Additionally, he holds 23 US Patents, is a tech company founder, and is a science fiction enthusiast.

Nicky P and guest Timothy Imholt, a physicist and author, discuss his career journey and how he has applied predictive analytics to social media marketing. Timothy shares his insight on the importance of data analysis, engagement, and using hashtags effectively. In addition Tim also talks about his experience as an indie author and the challenges he has experienced marketing books himself. These experiences, combined with his background in tech, pushed him to develop an affordable tool to help creators with social media marketing. As a bonus, he shares his tips for building an engaged following over time.

Nicky P & Timothy Imholt continue their conversation covering topics ranging from marketing to creativity and everywhere they overlap. It’s difficult to talk about creators who have built things right without discussing the philanthropic efforts of Mr. Beast. Additionally, the conversation jumps to a whole host of topics. The importance of building relationships in marketing and finding your target audience tops the list, but Timothy also brings up the value of quality in creative work and the challenges of self-promotion. The role of beta readers, dealing with negative reviews, and the impact of politics on social media also arise during the conversation. Timothy emphasizes the importance of having the right tools, being persistent, and maintaining the right presence for you on social media.

Nicky P. and Timothy Imholt conclude their conversation by imparting the importance of knowing your audience and leveraging your personal interests to connect with them. They both emphasize the need to go beyond marketing to other writers and instead focus on reaching people with similar interests. Timothy also highlights the value of word-of-mouth marketing and the impact it can have on the success of a book or movie. He reminds us of his app, 04A, which helps authors with marketing and provides professional-grade, user-friendly features at an affordable price.